Cannabis Marketing Association (CMA)
Location: Denver, Colorado
Cannabis Marketing Association strives to bring a positive perception to, and authentic understanding of, cannabis and its consumers around the world.
CMA was founded in 2016 by cannabis marketing executive Lisa Buffo in response to the unprecedented challenges cannabis communications professionals were experiencing.
Industry marketers were unable to use traditional marketing tactics and technology such as paid advertising, social media, or digital outlets.
This reality, coupled with unclear regulations across fragmented markets and a pervasive perception problem, left cannabis marketers with the task of rebranding cannabis as the then-nascent industry was rapidly growing.
Cannabis Marketing Association was established to bring the cannabis marketing community together so that best practices could be shared through our collective knowledge.